Stretching Text: Never Appropriate

Find what you think is your perfect typeface, but it just isn't quite tall enough?  Or it doesn't quite fit across the length of your picture?  Stretching (or scrunching) text is never appropriate and ends up looking very unprofessional.

The text will become reminiscent of what those in their late teens & early 20s will recognize from their school days: Microsoft WordArt.

If you find yourself in this situation, find another appropriate typeface or choose a typeface with a large family, including a narrow or wide setting.